BEST BUY AND PREMIERE NETWORKS EXTEND SIXX SENSE ROCK: THE BEST ROCK ON THE RADIO PROMOTION
--Sixx Sense The Magazine Debuts in Best Buy Stores November 18--
LOS ANGELES, November 15, 2012 - Best Buy and Premiere Networks announced they have extended their multi-platform promotion called Sixx Sense Rock, a partnership curated by Nikki Sixx’s national radio show Sixx Sense to bring the “best rock on the radio” into Best Buy stores. Beginning November 18, a Sixx Sense branded mini-magazine will be added to the Sixx Sense Rock displays in 700 Best Buy stores across the country. Sixx Sense The Magazine will feature more than 40 pages of exclusive content from the radio show, new interviews with Nikki Sixx, Kerri Kasem, today’s most relevant music artists, and much more. The magazine will also be available for purchase on www.BestBuy.com starting November 19 through 2012.
Sixx stated, “I am really proud and excited to extend the Sixx Sense - Best Rock On The Radio campaign at Best Buy with a first-time-ever Sixx Sense magazine. This is a partnership based on passion and love of music.”
In July 2012, exclusive Sixx Sense Rock displays featuring a selection of rock albums curated in collaboration with Nikki Sixx debuted in Best Buy stores nationwide. Since then, a select album from the display has been highlighted on Sixx Sense with Nikki Sixx and www.SixxSense.com at a special price each week, and consumers have been given the chance to enter contests and win concert tickets, including a flyaway experience to see The Tour, featuring Mötley Crüe and KISS.