Volbeat, a Danish metal band begun by former Dominus leader Michael Poulsen in October of 2001, became a dominant force not only in Danish metal, but in Danish rock as a whole, charting albums and singles on a regular basis. Poulsen's earlier group, Dominus, was a giant in Danish metal, releasing four albums in ten years, and making a lasting impression on the scene. Poulsen felt it was time to start over, and his concept of giving straight-up heavy metal a more trad rock flourish (Poulsen was a big Elvis fan, if that is any indication) was at the heart of Volbeat. Bringing together members Franz Gottschalk on guitar (he would be replaced by Thomas Bredahl in 2006), Jon Larsen on drums, and Anders Kj°lholm on bass, vocalist and guitarist Poulsen was able to release the band's first demo, Volbeat, in 2002. Reception was lukewarm to the initial release, but the group's second demo, Beat the Meat, was an instant success, getting airplay on European radio. Volbeat consolidated this early win with a semifinal appearance on the Danish talent show competition Live Contest. From then on, Volbeat began an almost constant work schedule, including performances with Europe and America's biggest metal acts, as well as winning a number of genre and industry awards for their music.